And now for a few words…

Need to convey more “can’t miss this!” excitement in course descriptions?

Could the marketing of your learning offerings be more purposeful and effective?

Could your program materials – manuals, guides, handouts, slides, etc. – be more learner-focused?

Marketing learning opportunities is different from marketing other products and services. Learners are looking for more than information; they can find that anywhere. They’re looking for context – how they can use information to do their jobs better or more effectively. To successfully attract your target audiences, your marketing has to focus on what they will be able to do once they’re back in their “real world.” Once you get them to participate, program materials need to be learner-centric to keep them engaged. Your straight-forward, ho-hum program descriptions and learning materials need to sparkle with objective-focused copy that addresses their learning needs.

Learning consultant Kathi Edwards is also an award-winning writer/editor who can help put that sparkle in your promotional and course collateral materials.

If your learning-related marketing and materials could use a boost, let’s talk!


Examples of Kathi’s work…

Core Competencies in Association Professional Development, 2nd edition — co-edited the book; also wrote chapter 1, “The Learning Professional in Associations” (ASAE)

199 Ideas: Enhancing Learning Experiences — contributed idea numbers 75-96 to this multi-author book, focusing on methods for engaging webinar learners before, during, and after webinars (ASAE)

Executive Editor, CAE Study Guide 2020 worked with ASAE staff to develop the current study guide, a comprehensive study tool for those seeking the Certified Association Executive (CAE) credential. The guide includes readiness self-assessment, study tips and tools, practice test questions, and content based on the most recent job task analysis.


Today’s New Learners – Changing How We Deliver Education The Executive, California Society of Association Executives

Learning vs. Logistics exploring how association meetings and education departments can work together to achieve objectives as a team (lead author); Association Management, ASAE

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