And now for a few words…

Printed, spoken, or online, words are still the best way to communicate with your target audiences. The right words – the right turn of phrase, at the right time, to the right people, and in the right format – can make a big contribution to your business and personal success! I offer writing and editing services, either as part of a larger project or as a stand-alone service.

When it comes to learning events, clear and purposeful communication can often make the difference when a potential registrant is considering whether to participate in your learning opportunities. Putting the focus on the benefits to participants – what they’ll receive in terms of practical value – is absolutely essential. Ask me about transforming your straight-forward session descriptions into objective-focused copy that addresses learning needs…and conveys a sense of “can’t miss this!” excitement!

Whether your writing need is specific to your organization’s learning activities, or for another purpose, let’s talk about your goals to see how we can achieve them together. Chances are I have experience in writing the type of material you need; I’ve written and edited news and feature articles, a variety of communications vehicles, and marketing materials of virtually every type. For more than 10 years I edited and published three association magazines, one of which was a refereed scientific journal. Two of them won major awards for “most improved publication” after overhauls I guided.

My writing has included…

Core Competencies in Association Professional Development, 2nd edition — co-edited the book; also wrote chapter 1, “The Learning Professional in Associations” (ASAE, 2011)

199 Ideas: Enhancing Learning Experiencescontributed idea numbers 75-96 to this multi-author book, focusing on methods for engaging webinar learners before, during, and after webinars (ASAE, 2011)

Hybrid Meetings that Offer the Best of Both Worlds — a profile of two international associations making the leap to virtual conferences; Associations Now, April 2010; ASAE

Today’s New Learners-Changing How We Deliver Education — The Executive, California Society of Association Executives, May/June 2005

Guide to Periodicals Publishing for Associations, 2nd edition — wrote chapter 3, “The Written Word: Content for Your Readers” (ASAE & The Center, 2005)

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